Why is it that almost every time someone hires me to design or photograph something for them because “we have seen what you do and we love it” they always still seem to want to do all of the design themselves? Why why why?
Why hire a designer and then not listen to a word he’s saying? First they start off by saying that I have complete freedom to interpret or invent or do whatever it is that I do. Then a few days later, as I am well into working on this, they start adding little extra conditions, like for instance… the photos all have to feature them standing on one leg with paper bags on their heads and toothbrushes sticking out of their asses. Or some other really bad idea. Actually that’s probably a bad example because I would love to see a cover like that and so would you, I know you would. But for now, let’s just that represent a very typical everyday bad idea.
“It’s not usually what I do”, I say diplomatically… “Don’t you think that people standing on one leg with paper bags on their heads and dental hygine products protruding from their posteriors would look sort of odd on an album cover for a collection of ’50s love songs?” This is the point where they always look at me like I have just plopped out of my mothers womb right there on the carpet in front of them. Innocent, naive with very poor skills regarding how to behave in public. “It has to look professional”, they lecture. “Toothbrushes are very popular. Most people own at least one! Adding a few toothbrushes to the record cover would make that record equally popular”. At this point I have usually resorted to insecure smiling and nodding in fear of getting my liver cut out and eaten by the obviously insane person in front of me.
And these little nuggets of new criteria always seem to come to me after I have already spent days setting something different up. Like yesterday, on the end of my photo-shoot for the cover of a certain album. I pack my gear and get ready for departure. We all shake hands… and then it comes: “Right… we have to talk soon. We have to decide what we are going to do for the cover!” “Er… ” , I say. “Isn’t this the cover”? A smile, like a child has just spoken and said something cute yet stupid… “Oh no… this cannot be the cover. Think… think paper bags! And toothbrushes! I’ll call you early on Sunday and we’ll discuss that”.
By then, of course, my head will have exploded and I will be completely dead.